🏆🎉Exciting Announcement: Named in the 2025 FS Power 50 – Three Years in a Row!
8 November
I’m very proud to share some exciting news with you.
I’ve been named in the 2025 FS Power50, recognising me as one of the 50 most influential financial advisers in Australia.
This is now the third year in a row (2023, 2024 and 2025) that I’ve been included in the FS Power50, and I’m incredibly grateful – not just personally, but on behalf of EK Financial Group, our amazing team, and every client who has trusted us with their financial future.
What is the FS Power 50?
The FS Power50, run by Financial Standard, recognises 50 advisers across Australia who are seen as leaders in:
Promoting the value of quality financial advice
Advocating for the advice profession and local advice community
Improving Australians’ financial literacy
Contributing to policy discussions and industry change
Giving back through mentoring, education and community work
To be told that I’m part of a select group helping to lift the standard and perception of advice in Australia is something I’m genuinely proud of.
Why this recognition matters
For me, this isn’t just about an individual award. It reflects a few important things:
Our clients
You’ve trusted us with your super, retirement, investments, debt and big life decisions.
This recognition tells me we’re on the right track in delivering advice that genuinely makes a difference.
Our team at EK Financial Group
Nothing we do is “just Aaron”.
Our advice, our processes and our client experience are all the result of a team effort – advisers, associate advisers, mortgage brokers, virtual assistants and support staff all working together.
The advice profession
I’m passionate about lifting the bar for advice in Australia – not just in our business, but across the industry.
Through mentoring younger advisers, speaking at MDRT events around the world, and sharing openly about how we run EK, I want to show what great advice can look like in practice.
How we try to make an impact
Being recognised in the FS Power50 lines up with a few things we focus on every day:
Putting clients first
Clear strategies, plain language and ongoing support.
Helping you make informed decisions with confidence, not confusion.
Education and financial literacy
Videos, social content and resources designed to make money concepts less intimidating.
Opening the door for younger Australians (and their parents) to start planning earlier.
Modern, tech-enabled advice
Streamlined onboarding and review processes so your time is spent on what matters.
Using tools, AI and automation behind the scenes so your experience feels simpler, not more complex.
Mentoring and giving back
Working with emerging advisers who want to reach MDRT and build advice businesses that truly serve clients.
Sharing what works – and what doesn’t – so the next generation starts from a stronger base.
A thank you to our clients
To our clients: thank you.
Thank you for trusting us with your financial lives.
Thank you for showing up to meetings, asking questions and being open to new ideas.
Thank you for referring your friends, family and colleagues – it’s the biggest compliment we can receive.
Every award, every recognition, every milestone – it all starts with the relationships we have with you.
A thank you to the EK Financial Group team
To the EK team – advisers, admin, brokers, virtual assistants and everyone behind the scenes – this recognition is as much yours as it is mine.
You help deliver on the promises we make to clients.
You live our values daily – authenticity, innovation and never giving up.
You’ve embraced change, new systems and new ideas so we can keep improving how we serve clients.
Awards like the FS Power50 are nice, but the real “win” is watching our clients feel more in control, less stressed and more confident about their future – and that’s a team effort.
Looking ahead
This recognition motivates me to keep:
Raising the standard of advice in our own business
Sharing ideas with advisers across Australia and around the world
Finding new ways to use technology, education and smart strategy to help more people
Most importantly, it reinforces why we do what we do – to help you and your family make smarter decisions with your money and live the life you want.
If you’d like to chat about your own situation – whether it’s super, retirement, investing, lending or just “am I on the right track?” – we’re always here to help.
Thank you again for being part of the EK Financial Group story.
